Absolut Vodka.
Vivid design for a memorable experience.
In the world of vodka, advertising and culture, Absolut is an icon. But even as the leader of the premium vodka segment it created 30 years ago, the brand has to adapt to today’s changing tastes. Directed and designed an omni-channel experience to help streamline the different flavors of the brand and targetted a multicultural audience with a vibrant visual direction.
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