Avión Tequila.
The limited edition art of gifting.
I was tasked with doing a deep dive into the Heron Preston world. Avión Tequila was partnering with him in creating a limited edition packaging and consumer program. I dove in and learned what makes him impressive. What makes him innovative. And because I was trying to pitch the concept to him, I had to create like I was part of his own team. A difficult task to imitate such a great talent.
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