Bombay Sapphire Gin.
Inspiring desire through imaginative activations.
I directed and designed activation programs and creative strategies that mixed the gin with renowned category leaders, like Chef Todd English, the Tribeca Film Festival and GQ magazine. I also helped launched Bombay Sapphire East in the United States market and builded a digital tool for brand events that encouraged exploration for consumers to learn about the special botanicals in Bombay Sapphire. Creatively directed and styled dishes that paired perfectly with unique brand cocktails.
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