Casillero del Diablo.
A legendary brand from the beautiful “Chile Lindo”.
Casillero del Diablo is the world’s most popular Chilean wine, and I was truly honored to bring the legend to life in the U.S. market. I vowed to bolster brand awareness through irresistibly enticing campaign creative. Whether introducing the U.S. consumer to a new and mysterious varietal or feeding temptation through a summer taco pairing campaign. I activated through-the-line at all levels to bring the brand within reach. I believe El Diablo himself would be pleased.
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