Cutty Sark Whisky.
Helping a historical brand enter the USA market.
Cutty Sark Whisky’s presence in Europe was well stablished but in the United States market, it was a difficult task. They asked me to create different activation materials using the already established Spirit of Adventure campaing. I looked for partnerships with Outside Magazine and its different media properties to present a through-the-line brand plan that was activated during the winter and the summer.
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