D’Usse Cognac.
Helping a music mogul launch is brand.
Imagine launching a new product in a field dominated by brands with centuries of heritage. Bacardi’s first cognac had to impress with regal quality and king-size awareness. My second challenge, show the world the rich collaboration of the two artists creating D’USSÉ through a hands-on approach. We touted the product quality by showcasing Cellar Master Michel Casavecchia’s forward-looking style and generated awareness through a partnership with Jay Z. In fact, Jay Z and his management team hand selected me to oversee the digital, print, OOH project, photography and talent management.
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