INK Eau de Parfum.
A name that’s more than skin deep.
A past client from the spirits industry kept in touch with me when he joined a new company. He approached me about a naming and identity project for a luxury fragrance, one with a clear target audience. My discovery phase got me to question the very essence of wearing a fragrance, altering a basic characteristic of your physical presence. The branding opened the door to vibrant communication possibilities that would stop people in their tracks and make the product unforgettable by creating a simple name with an impactful visual identity.
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