John Barr Whisky.
Bienvenido a nuestro barrio.
I helped introduce John Barr blend scoth whisky to the Latin Caribbean community in multiple USA cities. The main goal was to introduce to the community a scotch with a vibrant character and rich history that resonates with the culture. The challenge of being an outsider is never easy, but through engaging dialogue and energetic style, the brand became a part of the neighborhood and recognized as a brand for the barrio.
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